8 Ways to Use Email to Grow Your Real Estate Business

Well-crafted emails generate an average return on investment that is significantly higher than most other real estate marketing channels. According to Fit Small Business, emails generate $36 for every $1 spent.

If you haven’t started an email marketing campaign for your real estate business, it’s time to add that to your to-do list. Don’t worry -- The Arizona School of Business and Real Estate has an email template to get you started. Click here to learn how to access this gift.

Key Takeaways

  • Build and segment a quality email list.
  • Create compelling content.
  • Personalize your emails.
  • Include clear calls to action.
  • Optimize for mobile devices.
  • Monitor and analyze email performance.
  • Comply with email marketing laws.
Here’s some additional guidance on how to use email to grow your real estate business.

Quick Tips for Creating an Effective Email Strategy

Sending emails that get the job done is part art and part science. Here are some general tips on how to generate business through email marketing.

1. Build a quality email list.

Start by building a targeted email list of potential clients and leads. Collect email addresses through your website, social media channels, networking events, and open houses.

2. Segment your email list.

Segment your email list based on whether the leads are buying or selling (or both). Further segment your email list based on location and the stage they are in the process. Of course, a helpful CRM tool should be used to categorize each contact.

3. Create compelling content.

You must wear many hats as a real estate agent. For example, you must be a local market expert, stay on top of real estate laws and regulations, and be a good negotiator. You do not, however, have to be a great writer. Use proven templates written by professionals for your email campaigns. Sign up to receive access to ASREB’s Real Estate Starter Kit, which includes an email template you can customize for your use.

4. Personalize your emails.

Personalization can significantly improve email engagement. Address recipients by their first name and tailor the content to their interests or needs. This personalized approach will increase the likelihood of your email being opened and the content being accessed and used.

5. Include clear calls to action.

Every email should have a clear and compelling call-to-action (CTA) that encourages recipients to take the next step, such as scheduling a consultation, viewing a property, downloading a guide, or signing up for an event. Of course, ensure the links in your email are current to make it easy for your lead to connect with you.

6. Optimize for mobile devices.

Ensure your emails are mobile-friendly and optimized for viewing on smartphones and tablets. Many people check their emails on mobile devices, so a responsive design is crucial for engagement.

7. Monitor and analyze email performance.

Use email marketing analytics tools to track the performance of your email campaigns. Monitor metrics such as open rates, click-through rates, conversions, and unsubscribe rates. Use this data to optimize your campaigns and improve results over time.

8. Comply with email marketing laws.

Familiarize yourself with email marketing laws and regulations, such as CAN-SPAM, to ensure compliance with permission-based marketing practices and data privacy requirements.

Learn How to Use Email to Your Advantage

Email is an affordable marketing tool that can be used to great advantage in the real estate industry – as long as you are sending quality content. Ensure your emails represent you well by hiring a professional writer or using email templates designed for real estate agents.

Sign up for ASREB’s Real Estate Starter Kit today for an email template, plus other guides and tools.

Source:

Kraus, Elizabeth, and Hazel Emnace. “Email Marketing for Small Business: Overview, Costs & Benefits.” Fit Small Business, November 6, 2023. https://fitsmallbusiness.com/email-marketing-small-business-guide/.

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