A Tribute: Arizona School of Real Estate & Business Old Town Scottsdale Campus

Publisher's Letter, School News

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Tricia Covert
Senior Publisher, Arizona Journal of Real Estate & Business


This Journal issue is focused on ways to attract and retain customers. Simply stated, what motivates people to stay loyal?

The topic is appropriate as the Arizona School of Real Estate & Business (ASREB) announces that it will be leaving the Old Town Scottsdale area after 48 years. Fall 2017, the Scottsdale campus will move across from the Talking Stick Resort near Indian Bend Rd. and the 101 Freeway.

Customer loyalty comes to the forefront when looking at the progression of the ASREB Old Town Scottsdale campus. The campus started with a few rooms in 1969 and grew to a building to accommodate hundreds today — and that growth will continue with the new campus.

Consistency, relevancy and quality have proven to be the key to the loyalty experienced by the school. It’s very common to find thousands of people who have been attending the school for decades to support their entire career — this is the type of client loyalty that is valuable and appreciated.