Become a Top Agent with a Real Estate Negotiation Designation

ASREB is proud to introduce a new addition to our educational suite: the Real Estate Negotiation Institute (RENI). RENI is the #1 real estate negotiation training program in North America and has a proven track record of transforming agents into certified negotiators through structured training that is applicable across all phases of the transaction.

Our mission at RENI is to empower you with highly effective negotiation skills, offering practical, disciplined approaches tailored to ensure that you thrive as a certified negotiation expert.

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Achieve Success Through Our Essential Negotiation Certification

In Arizona's competitive real estate market, specialized skills are crucial for success. Mastering negotiation techniques enables you to secure the best deals, close transactions swiftly, and deliver exceptional value to your clients. These abilities also help you generate more referrals for your business.

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Increase Profit Potential

Real estate negotiation experts consistently earn the best possible prices for their clients, getting higher profits on every transaction.

Close with Ease

Enhance your negotiation skills to expedite the closing process and reduce the time that homes spend on the market

Strengthen Trust with Clients

Demonstrating strong negotiation abilities builds trust and credibility with clients, leading to increased referrals and repeat business.

Our Award-Winning Real Estate Negotiation Courses

CNE: Certified Negotiation Expert

Is this course for you?

Our real estate negotiation courses are for licensed real estate agents who want to be expert negotiators.

Time

2-Day Livestream - 12 hours

This negotiation training teaches you the foundation of how to be an expert at all phases of the transaction lifecycle from Client Acquisition to Listing and Offering to Purchase and Contract to Close.

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CBAE: Certified Buyer Agent Expert

Is this course for you?

Our real estate course is for licensed real estate agents who seek enhanced tools to obtain buyers.

Time

1-Day Livestream - 6 hours

In today’s market, set yourself apart as the top choice for buyers by clearly defining and showcasing your strengths as a Buyer’s Agent.

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Why choose RENI to upgrade your negotiation skills?

Built on over 40 years of negotiation experience and 25 years in real estate, RENI courses take advantage of proven tactics used in S&P 100 corporate negotiations to give you a competitive edge. RENI provides a range of negotiation courses for true mastery.

  • Since 2006, RENI has helped more than 70,000 agents.
  • The first national designation for real estate negotiation.
  • Unlike some competitors, RENI has no hidden application or renewal fees.

What our graduates say

I want to thank you for an outstanding course on negotiating!  Your course was perhaps the most useful of all that I’ve taken in my career.  In the past 2-3 months since taking your course I’ve already been able to put thousands of dollars into my clients’ pockets using your techniques.  Those clients appreciate what I’ve done for them and are likely to be clients for life!

Reuben Schug,CNE Graduate

Your class gave me a more positive perspective on the current real estate market.  I felt like a victim before, not being able to ride this wave. Now I have more confidence because I have tools from your class to allow me to have a broader vision of how I can assist my clients with negotiations. I was able to convince my current sellers to extend their listing with me and I am more confident that we will now sell this listing. Thank you again for a new lease on my career.

Monica Schultz,CNE Graduate

As an agent who has been licensed for less than a year, the class helped me immensely.  I was a little concerned that maybe I was jumping the gun a little bit to take this training so early on in my real estate career, but it was the best thing I could’ve done.  I now feel very confident in my ability to negotiate.

Heather Miyakawa,CNE Graduate

Frequently Asked Questions

What is a certified real estate negotiation expert? arrow

The Certified Negotiation Expert certification is a professional development program for real estate agents who want to become expert negotiators. Negotiation is the #1 skill utilized by real estate professionals. Those who excel at finding greater success in their careers.

Negotiation is a skill you can learn, practice, and improve over time. There are proven tactics that help you understand how to improve your negotiation skills.

What happens if I cannot attend a whole class? arrow

By fully engaging in the class and committing to the full length, you maximize your learning and growth potential. This means keeping your camera on, participating in the conversation and questions, and refraining from leaving and returning, multitasking, or driving. This commitment ensures that you fully experience the value of our designation and the expected outcomes of your achievement while maintaining the integrity and recognition of the RENI designations.

What should I do if I have trouble logging in to my livestream class? arrow

If you encounter problems logging in to your livestream class, please get in touch with us at 1-800-659-8088.

Do I have to be on camera to attend? arrow

Yes, you are required to be on camera.

Are there breaks during the course? arrow

Yes, breaks will be provided during each day of the course.

Have a question? Call us at 800-659-8088 We’re here to help!


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