Luxury Homes Best Practices

Patrick Lewis
Designated Broker
Realty Executives


A luxury home transaction requires a greater level of expertise and service than that of one eligible for a government backed loan, for instance. The clients expect a high level of sophistication, experience, and service from those assisting in the transaction. It may require an agent to be familiar with exotic materials, design elements, have financial and tax advisory connections as well as a deep knowledge of the surrounding area to adequately represent their client. Special designations such as the “Certified Luxury Home Marketing Specialist” may provide the edge needed to provide for a successful sale of a luxury home. Realty Executives has more Certified luxury home marketing specialists than any other company and transacted over $1.2 billion in luxury sales in 2021. What tips can some of the best in the industry provide when servicing clientele within the luxury market?


Scott Grigg of The Grigg’s Group at Realty Executives transacted almost $208 million last year and won the Chairman’s Award, Realty Executives highest honor. He was ranked Arizona’s #2 agent for volume last year. Scott recommends becoming an expert your field and forging long lasting, trust based, relationships with your clients. “I would recommend participating or volunteering in charities and organizations like the Heart Ball or other local groups within the area of the valley you focus.” Grigg goes on to say, “Don’t take shortcuts. If you want extraordinary results you must put in extraordinary effort.”




Lauren Ellington is a tenured luxury specialist and consistently transacts tens of millions in volume annually. A perennial Double Diamond winner for her dedication and achievements within luxury real estate, she advises to always be available to your clients. “As simple as it sounds, ALWAYS answer your phone.”





Vikki Gorman, a graduate of Realty Executives mentee program “Executive Launch” sold $6,324,700 in her first year in the business. Two years later she more than tripled her annual volume to $21.5 Million. She executes well in the luxury realm using the skills and tools learned in Executive Launch but her relentless work ethic deserves the credit for her tremendous success. “I’m never, not working” she says.




The needs of a luxury client may vary but the commitment to exceeding their expectations does not. Whether it be construction and finance knowledge, community involvement, 24-hour accessibility, or market certifications luxury agents must strive to be students of their craft and never waver in their commitment to serve the needs of their discerning clients. Realty Executives has been recognized as one of America’s most trusted brands with over 57 years of continued success in accomplishing our clients’ goals. If you would like to learn more about our Executive Launch program or why Realty Executives is “Where the Experts are”, please contact us at or by phone at 602-957-0444.