According to the technology survey produced by the National Association of REALTORS, 97% of all homebuyers used the internet in their home search. More than three-quarters of those homebuyers used a mobile device or tablet to search for a home. With this data in mind, it's clear that real estate agents must learn how to build and drive traffic to their mobile-friendly websites to be competitive in the marketplace.

We know there’s a lot to do when getting started as a real estate agent, and focusing on your online presence may feel overwhelming - especially if you aren't tech-savvy. Keep reading for a few simple strategies. For a more in-depth guide to real estate websites, subscribe to our Real Estate Agent Career Starter Kit.

Tips on Building a Client-Friendly Real Estate Website

As you interview brokerages, make sure you ask about the technological resources they provide. View the brokerage website to ensure it is attractive and easy to navigate. It may be worth paying a higher desk fee to work with a brokerage that offers top-tier technology and support.
Here are a few features to consider including as you think about your real estate website:
  • Interactive maps
  • Advance search options for listings
  • Lead capture forms
  • Mortgage calculator
What other features are necessary for a real estate agent’s website? Learn more about these features and additional ideas on making your website a helpful resource for clients by signing up to get actionable tips.

How to Drive More Traffic to Your Real Estate Website

You can’t just build a site, sit back, and wait for clients to call. You must drive traffic to your website. That, my friends, is trickier than you would think.
Of course, you can pay for online advertising. However, if you are just getting started, your minuscule marketing budget may require that you use “organic” or free methods of driving traffic.
Here are a few ideas on how to get viable leads to interact with your website.
  • Use your social media accounts to drive traffic to your website.
  • Network with local influencers and bloggers.
  • Write informative, helpful blogs.
These ideas are just the tip of the iceberg on ways to increase traffic to your real estate website. Learn about paid and organic marketing techniques that you can do on your own by downloading our free guide.
Your website is critical in growing your brand and converting leads into clients. Make sure you use your brokerage's resources to make your website as professional as possible. In addition, as your marketing budget allows, utilize professionals to improve your business website and social media accounts.
For professional guidance on marketing your real estate business, sign up to receive fresh tips and insights from the Arizona School of Real Estate and Business. We are your go-to source for all things real estate. Besides offering quality pre-licensing education, we also offer top-notch continuing ed. No matter where you are in your career, ASREB can take you to the next level.

Have a question? Call us at 800-659-8088 We’re here to help!


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